Senior Commercial Creative
Designing sales‑ready narratives and assets that help B2B teams win, scale and stay consistent.
I work at the intersection of brand, storytelling and revenue. Translating strategy, product complexity and data into clear, persuasive commercial materials. From pitch decks and propositions to case studies and launch kits, I help sales and marketing teams show up with confidence, clarity and credibility in high‑stakes conversations.
20+ years working with B2B and SaaS teams across brand, marketing and sales enablement.
Featured case study:
INSTANDA Global Rebrand
INSTANDA was scaling rapidly across EMEA and North America, but the brand and sales story no longer reflected the maturity or ambition of the product. Sales teams needed a clearer, more confident narrative they could take into complex enterprise conversations - supported by consistent, reusable commercial assets.
Portfolio
InvestecResearch report design - Template-driven report with charts and photography; accessible PDF and print outputs for repeat use.
Pikker SaaS UIDesigned an intuitive reporting and ticketing UI to simplify booking journeys and improve customer experience.
INSTANDA Data-driven components and flows designed for motion - animation-ready graphics, charts and states that reveal on scroll and respond on hover.
INSTANDA Learning HubUX and UI for the internal Learning Hub: clear pathways, certificates and a linked knowledge base, built from reusable templates.
Agile IT website LaunchWebsite redesign, campaign visuals, and launch video assets to drive SaaS lead generation.
PWP Booking PlatformDelivered a full website redesign with integrated ticketing and shop experiences to streamline conversions and online revenue.
Investec - Event Pull-upsClean, on brand pull-up banners for fund seminars, aligned to brand and easy to deploy across venues.
INSTANDAOn-brand sales deck system - master templates, diagram library and motion-ready slides that turn complex product stories into clear, persuasive visuals.
Big Cat SanctuaryWebsite redesign focused on boosting online donations, improving ticket booking journeys, and refreshing brand identity.
INSTANDACustomer Case Studies – Produced a refreshed set of web stories for the rebrand, with modular templates that make new case studies easy to create and maintain.
Waddington BBrand Guidelines - Defined palette, type and usage rules, packaged as a practical A4 guide the whole team can use.
Waddington B - Website DesignFrom wireframes to hi-fi visuals and handover; clear navigation and service pages with strong brand moments.
Investec Digital CampaignsDelivered 60+ multi-channel projects across divisions, including microsites, email campaigns, events, and interactive e-books.
INSTANDA Canva Brand HubMarketing Toolkit - Built a scalable social media brand pack, delivering reusable templates and paid/organic campaign assets.
Investec - Benefits InfographicA one-page visual explainer turning a complex benefits scheme into clear, scannable steps with custom icons.
Burnett BarkerEmployment Law Campaign - LinkedIn refresh and a set of explainer tiles on Settlement Agreements, with reusable templates for the team.
SOHKSchools Programme Brochure - Bold, photo-led brochure laying out the offer for schools; print and interactive PDF versions.
