Brand manager & marketing designer
Helping specialist businesses turn complex services into clear, credible and engaging brand, campaign and content.
I’m a brand and marketing professional with 20 years’ experience across B2B, SaaS, professional services, legal-sector projects and client-facing creative delivery.
My work spans brand strategy, campaign assets, website content, social media, sales enablement, case studies, templates and brand systems. I help teams communicate with more clarity, consistency and confidence, especially when the subject matter is detailed, technical or expertise-led.
20 years’ experience across B2B, SaaS, professional services, legal-sector projects, service businesses and client-facing creative delivery.
Featured case study:
INSTANDA Global Rebrand
INSTANDA was scaling rapidly across EMEA and North America, but the brand and sales story no longer reflected the maturity or ambition of the product. Sales teams needed a clearer, more confident narrative they could take into complex enterprise conversations - supported by consistent, reusable commercial assets.
Portfolio
InvestecResearch report design - Template-driven report with charts and photography; accessible PDF and print outputs for repeat use.
Pikker SaaS UIDesigned an intuitive reporting and ticketing UI to simplify booking journeys and improve customer experience.
Burnett BarkerEmployment Law Campaign - LinkedIn refresh and a set of explainer tiles on Settlement Agreements, with reusable templates for the team.
INSTANDA Data-driven components and flows designed for motion - animation-ready graphics, charts and states that reveal on scroll and respond on hover.
INSTANDA Learning HubUX and UI for the internal Learning Hub: clear pathways, certificates and a linked knowledge base, built from reusable templates.
Agile IT website LaunchWebsite redesign, campaign visuals, and launch video assets to drive SaaS lead generation.
PWP Booking PlatformDelivered a full website redesign with integrated ticketing and shop experiences to streamline conversions and online revenue.
Investec - Event Pull-upsClean, on brand pull-up banners for fund seminars, aligned to brand and easy to deploy across venues.
INSTANDAOn-brand sales deck system - master templates, diagram library and motion-ready slides that turn complex product stories into clear, persuasive visuals.
Big Cat SanctuaryWebsite redesign focused on boosting online donations, improving ticket booking journeys, and refreshing brand identity.
INSTANDACustomer Case Studies – Produced a refreshed set of web stories for the rebrand, with modular templates that make new case studies easy to create and maintain.
Waddington BBrand Guidelines - Defined palette, type and usage rules, packaged as a practical A4 guide the whole team can use.
Waddington B - Website DesignFrom wireframes to hi-fi visuals and handover; clear navigation and service pages with strong brand moments.
Investec Digital CampaignsDelivered 60+ multi-channel projects across divisions, including microsites, email campaigns, events, and interactive e-books.
INSTANDA Canva Brand HubMarketing Toolkit - Built a scalable social media brand pack, delivering reusable templates and paid/organic campaign assets.
Investec - Benefits InfographicA one-page visual explainer turning a complex benefits scheme into clear, scannable steps with custom icons.
SOHKSchools Programme Brochure - Bold, photo-led brochure laying out the offer for schools; print and interactive PDF versions.
