I’m a brand and marketing professional with 20 years’ experience helping B2B, SaaS, professional services and service-led businesses turn complex ideas into clear, credible and engaging communications.

My work sits between brand, storytelling, campaign support and hands-on creative delivery. I create brand systems, campaign assets, website content, social media graphics, case studies, sales enablement materials, templates and practical toolkits that help teams explain what they do with more clarity and confidence.

Most recently, I led a full company rebrand at INSTANDA, an insurtech SaaS business, taking the brand from strategy and identity through to rollout across web, campaigns, events, internal communications and sales enablement. The focus was not just visual consistency, but commercial clarity too. The aim was to create a reusable brand and messaging system that helped sales and marketing teams tell a stronger, more confident story.

I’ve also worked with legal and professional services organisations, creating client-facing communications where trust, clarity and credibility really matter. That experience has given me a good understanding of how to communicate complex services in a way that feels clear, accessible and engaging, while still reflecting the expertise behind them.

One of my strengths is taking lots of different inputs, whether that’s strategy, stakeholder feedback, service information, product detail, data, proof points or rough ideas, and shaping them into something structured, useful and ready to share. That might be a campaign, website section, case study, presentation, client-facing document, launch kit or set of templates that helps a team work faster and stay on brand.

Alongside hands-on design, I bring a practical brand management mindset. I enjoy shaping briefs, organising content, managing feedback, keeping versions under control and helping projects move smoothly from first draft through to final sign-off.

I’m as happy building a clean design system as I am polishing artwork, developing campaign assets or refining an important piece of content. Clients and teams tend to come to me when they need clarity, consistency and a practical creative partner who can think ahead, reduce friction and make complex work easier to understand, deliver and reuse.