I’m a senior commercial creative working at the intersection of brand, storytelling and revenue. For nearly 20 years, I’ve helped startups, scaleups and visitor attractions look and sound like the business they want to be by translating strategy, product complexity and data into clear, persuasive, sales‑ready narratives.

Most recently, I led a full company rebrand at INSTANDA, an insurtech SaaS business, from identity through to rollout across web, campaigns, events and sales enablement, while keeping day‑to‑day delivery moving. The focus wasn’t just visual consistency, but commercial clarity. The work was designed to give sales and marketing teams a confident, reusable story they could take into pitches, launches and enterprise‑level conversations.

Alongside hands‑on design, I often work in a creative ops or studio ops capacity. This includes shaping briefs, pulling together inputs, aligning stakeholders, managing feedback loops, and keeping quality consistent from first draft to final sign‑off. I’m especially good at turning projects into proof by structuring the story, sourcing the right assets, and creating publish‑ready case‑study and proposition materials for web, decks and campaigns.

When needed, I also support content capture for launches, campaigns and events, including on‑site photography and short‑form video, turning real moments into practical, on‑brand assets teams can actually use in commercial and marketing contexts.

I’m as happy building a clean design system as I am polishing final artwork or refining a high‑stakes deck. Clients come to me when they need clarity, consistency and a practical partner who will think ahead, reduce friction and make complex work easy to ship and easy to reuse.

What I’m like to work with
Reliable, collaborative, light on ego and big on detail. I bring options, keep things moving and stay calm under pressure. I’m organised with assets and versions, clear on priorities, and proactive about approvals and next steps.