INSTANDA Global Rebrand & Marketing Launch
Challenge
The challenge wasn’t just visual consistency. It was commercial clarity at scale. Sales and marketing teams needed a unified story that could:
Explain a complex SaaS product quickly and confidently
Support pitches, proposals and GTM launches across multiple regions
Remove reliance on one‑off design support while maintaining quality
Role: Commercial creative lead - responsible for narrative alignment, sales‑ready assets, template systems and rollout governance across brand, marketing and sales enablement.
Solution:
I led the rebrand from concept to rollout, designing a bold, distinctive visual system engineered for sales and GTM use. Alongside core brand assets, I delivered a full ecosystem of commercial materials - pitch decks, case studies, launch kits, event assets and templates. Designed to help teams communicate value clearly and consistently in revenue conversations.
To enable scale, I built modular templates with clear usage rules so regional teams could create sales and launch materials quickly, without diluting the story or quality.
Impact:
+56% direct traffic
+61% organic search
+117% organic social traffic
11,520 additional referral views via PR
24k launch impressions, sustained post-campaign
Crucially, sales teams gained a clearer, more confident story and a practical set of assets they could reuse across pitches, launches and enterprise conversations without friction.
Deliverables:
Brand guidelines + logo system
New messaging framework
On‑brand sales deck system
Paid LinkedIn ads + motion storyboards
Case studies
Whitepapers
Website hero visuals + supporting imagery
Landing pages
GTM decks
Event stands & banners
Campaign / Launch kit
Explainer Video
