For nearly 20 years I’ve helped startups, scaleups and visitor attractions look and sound like the business they want to be — by making their brand and marketing work clear, consistent and easy to deliver. Recently, I led a full company rebrand at INSTANDA (insurtech SaaS) — from identity through to rollout across web, campaigns, events and sales enablement — while keeping day-to-day delivery moving.

Alongside hands-on design, I often work in a creative ops / studio ops capacity: shaping briefs, pulling together inputs, aligning stakeholders, managing feedback loops, and keeping quality consistent from first draft to final sign-off. I’m especially good at turning projects into proof — structuring the story, sourcing the right assets, and creating publish-ready case-study style outputs for web, decks and campaigns.

When needed, I can support content capture and edits for campaigns and events (on-site photography and short-form video) — turning real moments into practical, on-brand assets teams can actually use.

I’m as happy building a clean design system as I am polishing final artwork or cutting a quick social edit. Clients come to me when they need clarity, consistency and a practical partner who’ll think ahead and make the work easy to ship.

When I’m not working, you’ll find me sketching with the kids, walking our very enthusiastic collie, or tinkering with side projects.

What I’m like to work with
Reliable, collaborative, light on ego, big on detail. I’ll bring options and keep things moving — calm under pressure, organised with assets and versions, and proactive about approvals.