INSTANDA Global Rebrand & Marketing Launch
Project Overview
INSTANDA needed a modern, distinctive identity to match product maturity and expansion into EMEA & NA. I created a bold new visual system, delivered a full marketing asset ecosystem, and developed scalable templates for regional teams to execute consistently.
Challenge:
Reposition a fast-growing SaaS brand to match product maturity and international expansion, while enabling the marketing team to execute quickly and consistently across channels.
Solution:
Defined a bold, distinctive visual system (dynamic shapes, confident type, vivid palette).
Delivered a full asset ecosystem: brand guidelines, logo suite, iconography, website hero imagery, paid/organic social templates, motion storyboards, event stands, PR launch kits.
Built modular templates so regional teams could produce on-brand content at speed.
Deliverables:
Brand guidelines + logo system
Paid LinkedIn ads + motion storyboards
Website hero visuals + supporting imagery
Event stands & banners
Campaign / Launch kit
Explainer Video
Impact:
+56% direct traffic
+61% organic search
+117% organic social traffic
11,520 additional referral views via PR
24k launch impressions, sustained post-campaign